Willy Wonka and Insights Way Beyond the Chocolate

So we have been watching a lot of Willy Wonka and the Chocolate Factory in our house this year (The 1971 Gene Wilder Version). I didn’t think the old movie would hold the attention of a 2 and 4-year-old girls, but they loved it.

There are so many narratives in the story that are just as true today as they were over 50 years ago when Roald Dahl wrote Charlie and the Chocolate Factory.

When I initially thought about writing this post, I was thinking about highlighting Willy Wonka’s true passion, innovation, and charisma. Asking you what would it look like if you could create and run your own dream world? How would you operate without the influence, rules, and norms that we put on ourselves?

I thought that it would be fun to highlight Willy Wonka’s cynicism and how he designed a process to slowly eliminate potential heirs to his chocolate factory by exposing how their misguided behaviors. The same behaviors that parents struggle with today, such as obesity, too much TV, spoiling with our kids with material items. (Of course, the Oompa Loompas are very clear in their songs that you can blame the “MOTHER & THE FATHER”.) The whole thing was designed to find a kid with a heart as pure as chocolate.

I wanted to write from the perspective of literally putting on Willy Wonka’s hat and exploring his world view.

Addie wanted to be Veruca Salt for Halloween because she has the singing parts in the movie. However, I was encouraged the other day when she had second thoughts because Veruca was mean.

But then yesterday, I spent the whole day with my Leadership Denver cohort diving deep into the poverty being experienced in our city today. It is clear that just like 50 years ago, we have kids like Charlie Bucket trying to live on cabbage water.

And just like Charlie, these kids have dreams (and so do their parents). They are searching for their Golden Tickets. But just like in the movie, it feels like there are so many more kids than tickets.

I also learned that going in and out of poverty in the United States is an ongoing journey that many people face throughout their lifetime. That drug addiction, sudden loss of income, and major health issues can quickly take someone (anyone) into poverty. We like to talk about it happening to ‘them’, but it is really an issue of ‘us’.

I have classmates that probably think that I still don’t get it. That in a way, I am still one of those spoiled kids that don’t know what it is like to be Charlie (or a non-white version of Charlie). Well, they are probably right! I’ve been thinking all week about how grateful I am for my grandparents and parents navigating their mobility from poverty into the middle class and beyond. That through hard work and opportunity, that they found their version of Golden Tickets.

So honestly, it feels like I may have a few more questions than insights:

  • What Golden Tickets do I have to offer?
  • What am I going to do to move the needle for more kids like Charlie?
  • How do I raise girls pure in heart and not act like Veruca Salt or Mike TV?
  • What does my ideal factory look like?
  • What do I want my legacy to be?

The movie ends with Charlie, Grandpa Joe, and Willy Wonka soaring above Nördlingen Germany in the Wonka-Vader (I believe in the book it is the Great Glass Elevator). We don’t know what Charlie did with Chocolate Factory after he inherited it. We don’t know if he took this great gift and made it something even better.

But I definitely have something churning like chocolate in my brain and in my heart. Right now, it feels like I’m on an expedition to discover purpose by building upon the great opportunities that I have been provided and the relationships that I have built. To find a way to make a bigger contribution and to have a greater impact.

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Author: Tony Mauro

I grew up in Denver Colorado and I have been mixing pods my whole life by working with my friends and making friends at work. I fell in love with my wife at Colorado State in 1997 and we have two young girls and a yellow lab. I'm fortunate to have a group of lifelong friends that have inspired, supported, and made me laugh for years. At work, I am experienced management consultant focused on client delivery of complex projects, team building, and building culture. I'm a self-help junkie that values personal connections, uses self-deprecating humor, and aspires to be a husband, dad, and friend.